FRAME X KABK FRAME X KABK FRAME X KABK FRAME X KABK FRAME X KABK
The FRAMExKABK pop-up embraces the binary quality of Frame Publishers. Through the play of vertical and horizontal surface display, 20 students from the Interior Architecture and Furniture Design department have designed modular elements for the Frame Shop. Frame will be curating the Dutch Design Week Klokgebouw Shop for the third year. To visualize their brand as a physical environment, the design uses contrasting planes in the modules, resulting in a delineated assembly situated in the open space of the Klokgebouw. Transparency, duality, and colour of the materials in the shop all reflect key values of the Frame brand.
The adaptable modules consisting of individual acrylic elements optimize different display needs and are arrangeable into new compositions. The full collection of modules will be present at the Frame Shop during Dutch Design Week and can be recombined or reduced for Frame Shops at future locations. In contrast to the sleek appearance of the display modules, a haptic textile contributes to the overall shop concept. The objects sold in the FRAMExKABK Shop are works by designers exhibiting at Dutch Design Week.
The students, sponsored by PyraSied Xtreme Acrylic, were provided with Versato Myst to be used as the main material element. They worked closely with PyraSied to develop functional structures that intertwine the qualities of the material and the Frame brand.
The design was realized by Mila Baumann, Maria Beaumaster, Iris Bossen, Sarah Bovelett, Rowan de Graaf, Aaron Kopp, Mabel Kraus, Mindy Li, Agathe Lunel, Marieke Neijmeijer, Sasha Pirazhenka, Maja Pop Trajkova, Pien Post, Erik van Schaften, Tijs Struijk, Daphne van der Veer, Kirstine Voetmann, Stan Weessies, Xėnia Weulersse, Dorotėja Žiugždaitė under the guidance of Roel van Herpt (Agency Agency) and Giulio Margheri (OMA).